Blogging, unlike traditional publishing, is not a zero-sum game. it is vital that you understand what this means.
The traffic for each participant increases as more people are involved in discussing a given topic.
There are no limits on publishing our discoveries. We are not competing for column space in some dead-tree publication like the New York Times or the more upscale Tin House Magazine.
There is unlimited space to express our understandings of life. We have a creative commons at work here which accretes value with every post and comment.
The value grows, not as the number of nodes connected, but by the number of possible relationships formed.
If I write about topic X, and someone else writes his own post about topic X, we generate more interest and more traffic for both sites. If we exchange comments and link to each other, our individual traffic increases again. This is true whether we agree or violently disagree.
Thus several business bloggers corresponding regularly will generate many more hits and relationships than they could possibly do alone.
One blogger introduces you to others and soon you have a circle of new friends who have affinity for you and your talent. Admiration works both ways, of course, and the usual result of this online networking is a renewed enthusiasm for life and the creative process that goes with it.
If I send people to see a friend's weblog and to marvel at the talent displayed there, I don't lose visitors, I get repeat visits from people looking to see who I am going to recommend next.
Some people have claimed they don't need blogs because they have forums.
Forums are zero-sum games in that the needs of the participants are subjugated to the needs of the community. Topics are restricted and you often have to register to comment, if you publish freely, others will take you to task.
Forums are a nice intermediate step on the way to full citizen publishing. A training ground, as it were, but no substitute for blogging.
The non-zero-sum game is the unexamined mechanism that underlies and explains the power generated by bloggers.
Talented people with vast experience in older forms of media often have a mental block when it comes to understanding the power of blogs, because they have little experience in non-zero-sum games. Too bad. They need to experience it by actually blogging, not by talking about blogging.